Case Study:

Retire Australia

Customer Journey Development

RetireAustralia is a leading owner, operator and developer of retirement villages with a focus on providing quality retirement lifestyles.

Every day, they strive to better serve residents through the homes they build, the communities they create, and the services they provide.

Visit retireaustralia.com.au

Customer Journey development, Sales process service blueprint.

Services Provided

What We Did

featurist worked with Retire Australia to run a workshop and capture the Customer Journey that occurs through their sales process.

The journey was required so that Retire Australia could use it as a base from which to identify and stress-test improvements to their online sales channels and marketing activities.

featurist successfully ran a full day journey development workshop. Using the insights elicited from the team, we developed a Service Blueprint for the sales process across their retirement village communities, as well as the new apartment sales.
The blueprint captured all touch-points between Customers and Sales, as well as the back-stage interactions occurring with the Marketing and CRM platforms.

Customer Journey development, Sales process service blueprint.